Amancio Ortega, the founder of Zara, is a true success story. Born in a small town in Spain, Ortega began his career as a delivery boy for a clothing shop at the age of 14. With his hard work and determination, he eventually became a salesman and later opened his own clothing store. However, it wasn’t until 1975 when he opened the first Zara store in La Coruña, Spain that Ortega’s true vision came to life.

Ortega’s concept for Zara was revolutionary at the time. He believed in creating fast-fashion, offering trendy and affordable clothing options to customers in a matter of weeks instead of seasons. This allowed Zara to constantly stay ahead of trends and keep up with changing consumer demands. With this innovative approach, Zara quickly gained popularity and expanded internationally, with stores now in over 90 countries.

But Zara’s success is not only attributed to its fast-fashion strategy. Ortega also prioritized vertical integration, meaning the company owned every step of the production process, from designing to manufacturing and retail. This not only allowed for faster and more efficient production, but also ensured the quality of their products and kept costs low.

Today, Zara is not only a globally recognized brand, but also a leader in the fashion industry